Who we are

The CW Project is a boutique Pan African communications agency, with a global reach

We are strategically located in Nairobi, a major economic, diplomatic and development hub, and Africa’s silicon savannah. We provide strategic communications support to our diverse clients in the areas of:

  • Public relations, inc. crisis and reputation risk management

  • Strategic marketing and branding

  • Government relations

  • CEO positioning and branding

  • Convening and events

A smiling woman with glasses, wearing a patterned black shirt, standing indoors against a white background.

FOUNDER PROFILE

Carol Warui

  • Carol Warui is a Strategic Communications and Public Affairs leader with over 20 years of experience working at the intersection of business, public policy, reputation management, and social impact across Africa and global markets. She is recognised for her work supporting purpose-driven organisations in navigating complex, governance-intensive, and policy-sensitive environments.

  • Carol has built a career spanning strategic communications, public affairs, and institutional reputation, advising organizations across the public, private, and development sectors. Her work focuses on aligning organizational strategy with credible stakeholder engagement, particularly in contexts shaped by regulatory scrutiny, public accountability, and social expectations.

    Her areas of expertise include communications strategy, public affairs, ESG and sustainability narratives, executive positioning, thought leadership, and crisis preparedness.

  • Carol is the Founder and Lead Consultant of The CWP Ltd, a strategic communications and public affairs advisory firm. Through the firm, she partners with boards, CEOs, and senior leadership teams to clarify strategy, strengthen institutional reputation, and navigate complexity with credibility and impact. The CWP Ltd works with purpose-driven organizations seeking to build trust, influence policy outcomes, and communicate effectively with diverse stakeholders.

  • Carol brings a strong governance and public policy perspective through active board and leadership service. She currently serves on the Board of African Collab and the National Youth Council of Kenya, where she contributes to strategic oversight, policy engagement, and ecosystem development for youth-led sectors.

    She recently completed her term as a Board Member of the Emergency Medicine Kenya Foundation, supporting governance, advocacy, and visibility for emergency healthcare systems in Kenya.

    Carol also serves as a Board Member of the International Association of Business Communicators (IABC), where she contributes to advancing professional standards within the global communications practice.

  • In addition to her board roles, Carol is the Co-Chair of 50/50 Women on Boards (WOB), African Chapter. In this capacity, she champions inclusive leadership and works to expand women’s access to board opportunities through mentorship, governance readiness, and ecosystem building across the continent.

  • Carol is driven by purpose-led leadership and clarity of thought. She holds a strong belief that strategic communication, when done well, is a powerful tool for building trust, shaping influence, and achieving lasting impact for organisations and societies alike.

Our Approach

Our approach is grounded in a deep commitment to understanding each client’s unique context, priorities, and aspirations.

We believe that effective communication is built through collaboration, working closely with our clients to co-create and implement strategies that are aligned with their objectives and responsive to their operating environment.

At The CWP Ltd, we take a personalised and dedicated approach to every engagement, ensuring our clients receive thoughtful, hands-on support and solutions tailored to their specific needs. We combine strategic insight with practical execution to deliver communications that are clear, credible, and impactful.

We are committed to delivering exceptional communications solutions, building long-term partnerships, and supporting our clients in achieving their goals. With expertise across thought leadership, executive profiling, media relations, sustainability communications, stakeholder engagement, and events and ATL support, we serve as a trusted partner in your journey towards effective, purpose-driven communication.

Contact us to begin your bespoke communications journey with The CWP Ltd.

Contact us

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