BEIERSDORF EAST AFRICA

BEIERSDORF EAST AFRICA

The CWP Ltd provided strategic issues and crisis communications support to Beiersdorf East Africa during a period of organizational transition that included a staff restructuring. Working closely with senior leadership, The CWP Ltd. supported the organization in navigating complex internal and external stakeholder dynamics, ensuring that communication throughout the restructuring process was clear, empathetic, timely, and aligned to Beiersdorf’s values and employer brand.

The scope of work included:

· Issues and crisis communications strategy during the restructuring period

· Leadership messaging and talking points to support executive and people managers

· Employee communications designed to balance transparency with care and dignity

· Stakeholder and reputational risk management, including scenario planning and response frameworks

· Ongoing advisory support post-restructure, as the organization stabilized and evolved its operating model

The engagement underscored The CWP Ltd.’s strength in handling high-sensitivity communications, particularly in moments where people, reputation, and trust intersect. Beyond immediate crisis response, The CWP Ltd. continues to support organizations through longer-term narrative rebuilding and internal alignment, recognizing that reputation recovery extends well beyond the initial moment of change.